In 2015, Activision Blizzard announced the creation of the their own movie and television studio. They didn’t just announce it as an upcoming project though; they had already hired a former Disney exec to develop and head the fledgling studio which already had some wheels in motion with the Warcraft movie releasing in June 2016.
At the same time, they announced the development of an e-sport division they created and to make sure the bookends match, they hired a former ESPN exec (which is owned by Disney) to head the studio. Not ones to rest on their laurels, Activision has purchased assets from the sinking MLG as of December 2015, meaning they now have some resources and framework with which to begin hosting their own tournaments and events for their existing and upcoming competitive games.
“I have a simple vision for this,” Mr. Kotick said in a phone interview. “I want to build the ESPN of video games.” - Robert Kotick, CEO via NYTimes interview
Movies and TV based on beloved (video game) characters and a sports network; you’ve now created a new baby Disney. (They’re only missing the actual TV networks and the theme parks, but give them some time and they might surprise us.)Read more